In Sweden it’s also interesting to note the proliferation of the use of social media. All main candidates, irrespective of their political belonging, are using blogs, YouTube, Facebook and Twitter to interact with potential voters on the Internet. The US presidential election campaign in 2008 is a source of inspiration and all Swedish candidates are eager to imitate Obama’s success in campaigning through social media.
Swedish MEPs’ willingness to embrace digital communication channels is a factor well worth bearing in mind for anyone wanting to engage with these MEPs in the next European Parliament. More about these trends soon in an FH report about how MEPs use digital tools.