In the US, Starbucks is offering a a free ‘tall’ cup of coffee to anyone who comes in today – election day – and says, “I voted. Gimme a cuppa joe.”
[youtube=http://www.youtube.com/watch?v=a2J8KJDsqqY]
In the current economic climate, I’m sure a few Starbuck’s employees think, as Starbuck himself thought, that they are here in this critical market to sell coffee for living, and not to give it away for politics. But regardless, people have noticed, and the video is in the top 100 videos on YouTube this week after just two days without using nastiness, humour, or Legos.
So, with the European elections next year, which European company would offer a similar promotion?
Personally, I think “Here is a free Giant Burger, on us” sounds nice…
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February 24, 2009 | 10:55 AM
[...] the Brussels’ Public Affairs 2.0 blog has already asked for volunteers for a freebie for all those who go to vote (in the US you got a free coffee at Starbucks) it is [...]
November 18, 2008 | 7:17 PM
Personally I'll drink anything as long as its free...
November 18, 2008 | 7:09 PM
Are you sure? Don't you reckon Heineken drinkers are more inclined to be eurosceptics... Now maybe Chimay might do the trick though?
November 06, 2008 | 2:17 PM
I think in Europe we can dare to go for "free beer at the polling station" - powered by Heineken and the European Parliament. It would definitely increase turnout and lower the risk of anti-European votes.