In the US, Starbucks is offering a a free ‘tall’ cup of coffee to anyone who comes in today – election day – and says, “I voted. Gimme a cuppa joe.”
In the current economic climate, I’m sure a few Starbuck’s employees think, as Starbuck himself thought, that they are here in this critical market to sell coffee for living, and not to give it away for politics. But regardless, people have noticed, and the video is in the top 100 videos on YouTube this week after just two days without using nastiness, humour, or Legos.
So, with the European elections next year, which European company would offer a similar promotion?
Personally, I think “Here is a free Giant Burger, on us” sounds nice…