Over an Indian takeaway a new digital dawn
Sometimes even Brussels public affairs consultants let their hair down and forget about comitology, co-decision and Commission communications.
After a hectic but hugely successful autumn, our weekly staff meeting today saw the unveiling of our latest digital project over some fine Indian food from a local Brussels takeaway. (Apologies if you were in line at the same place as our rather large order was bagged up and delivered.)
Wii has arrived in our office. You have to feel that life may never be the same again. Some of us may be looking for additional excuses to be late home or be here early. We may also see a sharp increase across all consultants in timesheet entries under the “digital practice group” activity code.
One key learning from today’s initiation was that the digital and real worlds connect but are not necessarily always aligned. In the virtual world, I am all muscle, play a vicious backhand return and have a habit of jumping ten foot into the air at the most inopportune moments. Our former real world UK junior tennis champ possesses none of these virtual skills.
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My initial response would be - which is most important: the virtual world or reality? Then i recall a story i heard this morning about a Japanese woman who's been arrested for killing her 'virtual' husband (http://news.bbc.co.uk/1/hi/world/asia-pacific/7688091.stm.) calling into question the clear distinction. So steady on with your claims of 'virtual' tennis brilliance - you might be receiving a Wild Card into next years Wimbledon!