Sex sells Europe, but reality is better


Since our post earlier this week on the launch of EU Tube, the Commission has scored a digital triumph through its video on the best of European cinema. Nearly 3 million of us have watched the titillating video promoting the Commission programme that supports European film (incidentally the other videos in the same series are also interesting). The video, which was produced for the Berlin film festival, has featured in national news programming such as Italy’s Rai Uno and created column inches in business papers such as the FT and WSJ.

However successful the video is, we still prefer the reality of Brussels life as expressed by this video from EUX.TV, which features some more than engaged journalists.



EUtube watch continues « Public Affairs 2.0
January 28, 2009 | 6:46 PM

[...] five days and we almost missed the new fun EU Tube video. While it’s no Chemical Party or Romanticism in European Films, it is a well done clip. The challenge this time again is to identify all the film references. [...]

Digital Tools in Public Affairs - presentation and links « Public Affairs 2.0
December 08, 2008 | 3:02 PM

[...] European Commission howling sex video shocker [...]

EUTube goes from sex to science « Public Affairs 2.0
June 04, 2008 | 9:50 AM

[...] Even though the European Commission brought us this clip, which we discussed in an earlier post, it is still unexpected that they have shown such agility on EUTube. Even more shocking that they [...]

Sex still sells for us and for EUTube « Public Affairs 2.0
February 19, 2008 | 11:05 AM

[...] you can see a large proportion of their traffic is still on the video that has a large dose of arghs, oohs and eeks. We added a couple of the Commission’s recent videos to make a comparison. The video on [...]

EU Top of the Pops « Public Affairs 2.0
September 24, 2007 | 6:21 PM

[...] video on featuring armchair football, which incidentally is worth watching, managed to overcome our favourite “Come Together” Commission offering. A case of a vid going viral for a day - or simply lots of people at UEFA having a look? Finally, [...]

Big Friday: surfing the eutube « Public Affairs 2.0
September 14, 2007 | 5:35 PM

[...] Commission - sweaty from the sex sells success, they still lead the way in populating the web with EU content (nearly a million channel views and [...]