Showing the Value of Chemicals to Society


For more than a decade, the chemical industry, and the products it makes, has been under intense scrutiny in Europe. But the industry often provides great benefits, from saving energy to making everyday products perform better.

Working with the polyurethane industry in Europe, FleishmanHillard helped drive a strategic change from focusing on safety to focusing on the everyday value chemicals deliver to society, such as making our homes warmer or improving the performance of sports equipment. Our integrated campaign featured a new brand identity, full digital communications, media relations, advertising, event management and profiling, government outreach, and even building a passive house.