Developing Effective Video Campaigns: A presentation led by Louise Day & Natalie Edelstein at the European Commission
May 8, 2017
On 26 April 2017, the European Commission invited our Digital, Social and Creative team to give a presentation on video distribution. Led by Louise Day and Natalie Edelstein, the presentation focused on how to optimise videos for distribution on various social media channels, how to benefit from paid advertising, and how to measure the impact of a piece of content or campaign. For as many best practices and ‘industry standards’ there are in the audiovisual...
May 23, 2016
FleishmanHillard Brussels opened their doors to anyone working in EU affairs with an interest in digital and social strategies. For “Five Days of Digital,” FH digital, social and creative experts took to the floor to share their expertise. Five sessions, as well as one bonus later on, provided guidance on leveraging presence on Twitter and LinkedIn, clarifying Wikipedia, launching social campaign strategy and implementing video. Experiencing great attendance and positive feedback, the week-long event marks...