June 20, 2018
2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...
June 5, 2018
Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...
March 15, 2018
From Ideas to Execution In this session, Brett Kobie and Annette Simson guide you through the process of creating and producing good video. Whether you’re creating a short social media video or a longer promotional video, this session is helpful for any and all videomakers. It's an area which clients can often assume to be overly simple - they might want video but they don't necessarily know what kind. Brett and Annette walk us through...
October 26, 2017
In the modern world, we are surrounded by technology. Everything we do – be it work, play, or ‘nothing at all’ when scrolling through Twitter – creates data. As our lives become even more intertwined with technology, there must still be an outlet for practical, real-life methodologies for situations benefitting from this approach. We must understand not just how to navigate or use technology, but also identify when digital is the right tool, versus when...
Developing Effective Video Campaigns: A presentation led by Louise Day & Natalie Edelstein at the European Commission
May 8, 2017
On 26 April 2017, the European Commission invited our Digital, Social and Creative team to give a presentation on video distribution. Led by Louise Day and Natalie Edelstein, the presentation focused on how to optimise videos for distribution on various social media channels, how to benefit from paid advertising, and how to measure the impact of a piece of content or campaign. For as many best practices and ‘industry standards’ there are in the audiovisual...
May 23, 2016
FleishmanHillard Brussels opened their doors to anyone working in EU affairs with an interest in digital and social strategies. For “Five Days of Digital,” FH digital, social and creative experts took to the floor to share their expertise. Five sessions, as well as one bonus later on, provided guidance on leveraging presence on Twitter and LinkedIn, clarifying Wikipedia, launching social campaign strategy and implementing video. Experiencing great attendance and positive feedback, the week-long event marks...