June 5, 2018
Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...
March 8, 2018
The long term target set by the Paris Agreement of “zero net emissions by the end of the century” will impact all economic activities. It requires to be well understood and accompanied by measures to ensure that those negatively affected will also be able to adapt to the new situation. This is the case of sectors such as coal, which will go through substantial transformation. Utilities are already adapting to the transition challenges. Retraining employees...
May 23, 2016
FleishmanHillard Brussels opened their doors to anyone working in EU affairs with an interest in digital and social strategies. For “Five Days of Digital,” FH digital, social and creative experts took to the floor to share their expertise. Five sessions, as well as one bonus later on, provided guidance on leveraging presence on Twitter and LinkedIn, clarifying Wikipedia, launching social campaign strategy and implementing video. Experiencing great attendance and positive feedback, the week-long event marks...