January 16, 2018
"Digital" has now fully entered the mainstream of EU policy advocacy which is a blessing (because progress) but partly a curse because digital is most often defined by its lowest common denominator (most easily understood) component: social media. Many organisations realise they need "digital" which to them means they need to hire someone with digital in her/his title to run their social feeds, which means that community management and social content creation are often the...
November 3, 2017
In the Brussels bubble we've got a unique, vibrant conversation about digital and social communications. It's important to realise though that there are actually a few different conversations happening within that bigger one. My take on the most obvious three: The "public communication" conversation, driven by the EU institutions with their need to reach huge numbers across the continent, usually with a message about the benefits of the EU or something that helps engage citizens...
August 31, 2017
On August 30, our FleishmanHillard Digital, Social & Creative Team held a discussion on LinkedIn and the myriad of ways the Brussels people can use it to reach niche policy audiences with or without paid strategies. This was a follow up talk after Brett Kobie’s LinkedIn post and his podcast about the new possibilities for this platform in terms of video. What were the event's main takeaways? LinkedIn enables people and organisations to reach specific...