Archive

digital

  • Brussels bubble digital folks: beware the way of the webmaster

    January 16, 2018

    "Digital" has now fully entered the mainstream of EU policy advocacy which is a blessing (because progress) but partly a curse because digital is most often defined by its lowest common denominator (most easily understood) component: social media. Many organisations realise they need "digital" which to them means they need to hire someone with digital in her/his title to run their social feeds, which means that community management and social content creation are often the...

  • The 3 conversations on digital and social communications in the Brussels bubble

    November 3, 2017

    In the Brussels bubble we've got a unique, vibrant conversation about digital and social communications. It's important to realise though that there are actually a few different conversations happening within that bigger one. My take on the most obvious three: The "public communication" conversation, driven by the EU institutions with their need to reach huge numbers across the continent, usually with a message about the benefits of the EU or something that helps engage citizens...

  • Choosing the Right Tool

    October 26, 2017

    In the modern world, we are surrounded by technology. Everything we do – be it work, play, or ‘nothing at all’ when scrolling through Twitter – creates data. As our lives become even more intertwined with technology, there must still be an outlet for practical, real-life methodologies for situations benefitting from this approach. We must understand not just how to navigate or use technology, but also identify when digital is the right tool, versus when...

  • Roundtable on Commission’s New Cybersecurity Strategy

    September 22, 2017

    On Thursday 5th October, the FleishmanHillard Technology Team is pleased to organise a Roundtable on the "Commission’s 2017 Cybersecurity Strategy: How will it impact your business?".  We are delighted to welcome Mr. Jakub Booratynski, Head of Unit on Cybersecurity and Digital Privacy in DG Connect and Mr. Luigi Rebuffi, Secretary General and founder of the European Cyber Security Organisation who will help up understand  the key elements of the new Strategy, and the ENISA mandate. 5 October...

  • LinkedIn Update: Reaching niche audiences in Brussels

    August 31, 2017

    On August 30, our FleishmanHillard Digital, Social & Creative Team held a discussion on LinkedIn and the myriad of ways the Brussels people can use it to reach niche policy audiences with or without paid strategies. This was a follow up talk after Brett Kobie’s LinkedIn post and his podcast about the new possibilities for this platform in terms of video. What were the event's main takeaways? LinkedIn enables people and organisations to reach specific...

  • Moving from a Checklist to a Strategy: Digital Communications Strategist Dan Sobovitz Shares Valuable Tips

    May 18, 2017

    Earlier today, FH Brussels welcomed Dan Sobovitz the Digital Communications Strategist and Speechwriter for Commission Vice-President Maroš Šefčovič for another lunch event during which he explained how communicators should move from checklists to well-thought strategies. Dan kindly accepted to come to our offices to talk about what makes powerful communication campaigns happen with relevant examples he came across in the recent years – from presidential campaigns, cartoons and series of tweets and tactics. He shared...

  • 5 Days of Digital

    May 23, 2016

    FleishmanHillard Brussels opened their doors to anyone working in EU affairs with an interest in digital and social strategies. For “Five Days of Digital,” FH digital, social and creative experts took to the floor to share their expertise. Five sessions, as well as one bonus later on, provided guidance on leveraging presence on Twitter and LinkedIn, clarifying Wikipedia, launching social campaign strategy and implementing video. Experiencing great attendance and positive feedback, the week-long event marks...