Archive

digital

  • How can the EU communicate better in a year of change?

    June 12, 2018

    How can the EU communicate better? That age-old question that we'll never stop asking (and shouldn't). My take in a few points: The EU needs to meet people "where they are" and drop the "Brussels knows best" mentality - EVEN if this feels weird to do. Anything that smacks of elitism just plays as condescension. The EU needs to admit that it doesn't have everything right and needs to improve (see Macron agenda!). Anything less...

  • Working with Social Influencers to Tell Your Organisation’s Story

    June 5, 2018

    Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...

  • FH Five Days: Producing Video

    March 15, 2018

    From Ideas to Execution In this session, Brett Kobie and Annette Simson guide you through the process of creating and producing good video. Whether you’re creating a short social media video or a longer promotional video, this session is helpful for any and all videomakers. It's an area which clients can often assume to be overly simple - they might want video but they don't necessarily know what kind. Brett and Annette walk us through...

  • FH Five Days: The best campaigns of 2017

    March 14, 2018

    Discover inspiring campaigns and the stories behind them The final event of the week saw our two presenters, David Turier and Jacques Foul, going through our favourite campaigns of 2017 – both by FleishmanHillard and others. From fake Donald Trumps to emotional viral videos, this session will give you some great inspiration to create truly powerful messages. https://vimeo.com/259324038...

  • FH Five Days: Building experiences

    March 14, 2018

    Moving from classic events to unforgettable physical & digital experiences Starting the morning off with an improvised drama exercise, Louise Day and two guest actors helped to demonstrate how to build a memorable experience by doing something different. Day was then joined by Brett Kobie to give examples of our favourite memorable campaigns, and dissect the makings of an experience that will stand out. The session moved on to ask the audience to share their...

  • FH Five Days: Owning an issue online

    March 14, 2018

    Thinking beyond social to make your organisation the reference on a particular topic This session was run by David Turier and our associate, Peter Wilson, from Specialist in Bristol. They talk about using research methods like search analysis and social listening to create content that reaches your audiences wherever they spend their time online, not just on social media. By finding out more on what your audience is thinking, and more importantly, searching for online...

  • FH Five Days: Social in 5

    March 14, 2018

    What will the Brussels digital and social media landscape look like in 5 years? In the first session of FH Five Days, Brett Kobie and Louise Day discussed the future of EU policy advocacy in the face of developing trends in technology and social media. Brett introduced us to some of the possible new techniques to reach audiences, such as chat bots, and the new ways to make a campaign or experience stand out by...

  • Brussels bubble digital folks: beware the way of the webmaster

    January 16, 2018

    "Digital" has now fully entered the mainstream of EU policy advocacy which is a blessing (because progress) but partly a curse because digital is most often defined by its lowest common denominator (most easily understood) component: social media. Many organisations realise they need "digital" which to them means they need to hire someone with digital in her/his title to run their social feeds, which means that community management and social content creation are often the...

  • The 3 conversations on digital and social communications in the Brussels bubble

    November 3, 2017

    In the Brussels bubble we've got a unique, vibrant conversation about digital and social communications. It's important to realise though that there are actually a few different conversations happening within that bigger one. My take on the most obvious three: The "public communication" conversation, driven by the EU institutions with their need to reach huge numbers across the continent, usually with a message about the benefits of the EU or something that helps engage citizens...

  • Choosing the Right Tool

    October 26, 2017

    In the modern world, we are surrounded by technology. Everything we do – be it work, play, or ‘nothing at all’ when scrolling through Twitter – creates data. As our lives become even more intertwined with technology, there must still be an outlet for practical, real-life methodologies for situations benefitting from this approach. We must understand not just how to navigate or use technology, but also identify when digital is the right tool, versus when...