Archive
communications
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#FHYearofChange: What’s the biggest gorilla in the room when it comes to talking about a long-term climate strategy?
September 24, 2018
With the European elections coming up in 2019, FleishmanHillard Advisory Board Member Chris Davies explains that finding a realistic solution to climate change remains a key priority. He believes that carbon capture and storage needs to be supported by governments in Europe so we can make sure that emissions going in the atmosphere are dramatically reduced. Similarly to renewable energy, this technology needs to be commercially justified in order to generate real results. https://vimeo.com/275084495/21755f7392 2019 represents the...
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#FHYearofChange: What challenges lie ahead for Europe’s transport policy?
September 17, 2018
One of the key topics in the transport sector that will be discussed during Europe's Year of Change in 2019 will be the need for alternative energy solutions to reduce emissions. With the European elections coming up in 2019, FleishmanHillard Advisory Board Member Chris Davies explains that Europe will needs to start reducing emissions with its existing technologies, before transforming its system towards full electrification. He also notes that governments and businesses need to provide transitional...
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#FHYearofChange: How can business shape Europe’s climate policy?
September 11, 2018
2019 represents the “Year of Change” for the European Union (a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU). With the European elections coming up in 2019, FleishmanHillard Advisory Board Member, Chris Davies, encourages businesses to prepare now for the upcoming changes in the EU. For Davies, while a lot has been made in terms of developing renewable energy...
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Louise Day meets Marco Ricorda to talk about social influencers
August 27, 2018
Our Digital, Social and Creative Louise Day recently met the Head of Social Media for the ALDE Group, Marco Ricorda, for a quick chat about the rise of social influencers. The conversation helped to better understand what social influencers are, where we can find them and whether they are a good fit for organisations involved in Public Affairs in Brussels. https://vimeo.com/286189585 To further the discussion on social influencers, check out our recent articles on our definition of...
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Welcoming Marcel Halma to talk about Corporate Activism
August 27, 2018
A few weeks ago, our Social, Digital and Creative team convened a small group of forward-thinking communicators from companies, trade associations, NGOs and EU institutions to explore what corporate activism means and what organisations should do in a time of seismic political and culture change. Marcel Halma of AkzoNobel, a recognised thought leader in the public affairs world joined us to share his take on the state of corporate activism, sparking questions like: - What, if...
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So, what is an influencer?
July 16, 2018
The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...
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How can your messages reach a communications sweet spot?
June 26, 2018
Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...
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#FHYearofChange: Our new video series to anticipate the changes of 2019
June 20, 2018
2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...
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How can the EU communicate better in a year of change?
June 12, 2018
How can the EU communicate better? That age-old question that we'll never stop asking (and shouldn't). My take in a few points: The EU needs to meet people "where they are" and drop the "Brussels knows best" mentality - EVEN if this feels weird to do. Anything that smacks of elitism just plays as condescension. The EU needs to admit that it doesn't have everything right and needs to improve (see Macron agenda!). Anything less...
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Working with Social Influencers to Tell Your Organisation’s Story
June 5, 2018
Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...