Archive

communications

  • #FHYearofChange: Our new video series to anticipate the changes of 2019

    June 20, 2018

    2019 represents the “Year of Change” for the European Union, with a new European Parliament, a new political leadership for the European Commission, and the formal departure of the UK as a member of the EU. Given these institutional changes and the reduced regulatory/policy activities, some organisations might think that a reduced focus towards Brussels is justified. Yet, we believe that these developments are critical for all organisations. Since these new officials will shape policy-making...

  • How can the EU communicate better in a year of change?

    June 12, 2018

    How can the EU communicate better? That age-old question that we'll never stop asking (and shouldn't). My take in a few points: The EU needs to meet people "where they are" and drop the "Brussels knows best" mentality - EVEN if this feels weird to do. Anything that smacks of elitism just plays as condescension. The EU needs to admit that it doesn't have everything right and needs to improve (see Macron agenda!). Anything less...

  • Working with Social Influencers to Tell Your Organisation’s Story

    June 5, 2018

    Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...

  • Brussels bubble digital folks: beware the way of the webmaster

    January 16, 2018

    "Digital" has now fully entered the mainstream of EU policy advocacy which is a blessing (because progress) but partly a curse because digital is most often defined by its lowest common denominator (most easily understood) component: social media. Many organisations realise they need "digital" which to them means they need to hire someone with digital in her/his title to run their social feeds, which means that community management and social content creation are often the...

  • The 3 conversations on digital and social communications in the Brussels bubble

    November 3, 2017

    In the Brussels bubble we've got a unique, vibrant conversation about digital and social communications. It's important to realise though that there are actually a few different conversations happening within that bigger one. My take on the most obvious three: The "public communication" conversation, driven by the EU institutions with their need to reach huge numbers across the continent, usually with a message about the benefits of the EU or something that helps engage citizens...

  • Roundtable on Commission’s New Cybersecurity Strategy

    September 22, 2017

    On Thursday 5th October, the FleishmanHillard Technology Team is pleased to organise a Roundtable on the "Commission’s 2017 Cybersecurity Strategy: How will it impact your business?".  We are delighted to welcome Mr. Jakub Booratynski, Head of Unit on Cybersecurity and Digital Privacy in DG Connect and Mr. Luigi Rebuffi, Secretary General and founder of the European Cyber Security Organisation who will help up understand  the key elements of the new Strategy, and the ENISA mandate. 5 October...

  • Moving from a Checklist to a Strategy: Digital Communications Strategist Dan Sobovitz Shares Valuable Tips

    May 18, 2017

    Earlier today, FH Brussels welcomed Dan Sobovitz the Digital Communications Strategist and Speechwriter for Commission Vice-President Maroš Šefčovič for another lunch event during which he explained how communicators should move from checklists to well-thought strategies. Dan kindly accepted to come to our offices to talk about what makes powerful communication campaigns happen with relevant examples he came across in the recent years – from presidential campaigns, cartoons and series of tweets and tactics. He shared...

  • Calling all Ninjas: You’re what we’re looking for

    October 25, 2016

    For the second year in a row, FleishmanHillard Brussels was happy to support the JA-YE Leaders-for-a-Day programme on 19 October. Each year a student has the opportunity to shadow a leader from our office and learn about what they do during the course of a working day. The great thing about the JA-YE Leaders-for-a-Day programme is by explaining what you are doing and why you are doing it to an engaged young person there are...