Archive

campaign

  • FH Five Days: Producing Video

    March 15, 2018

    From Ideas to Execution In this session, Brett Kobie and Annette Simson guide you through the process of creating and producing good video. Whether you’re creating a short social media video or a longer promotional video, this session is helpful for any and all videomakers. It's an area which clients can often assume to be overly simple - they might want video but they don't necessarily know what kind. Brett and Annette walk us through...

  • FH Five Days: The best campaigns of 2017

    March 14, 2018

    Discover inspiring campaigns and the stories behind them The final event of the week saw our two presenters, David Turier and Jacques Foul, going through our favourite campaigns of 2017 – both by FleishmanHillard and others. From fake Donald Trumps to emotional viral videos, this session will give you some great inspiration to create truly powerful messages. https://vimeo.com/259324038...

  • FH Five Days: Building experiences

    March 14, 2018

    Moving from classic events to unforgettable physical & digital experiences Starting the morning off with an improvised drama exercise, Louise Day and two guest actors helped to demonstrate how to build a memorable experience by doing something different. Day was then joined by Brett Kobie to give examples of our favourite memorable campaigns, and dissect the makings of an experience that will stand out. The session moved on to ask the audience to share their...

  • FH Five Days: Owning an issue online

    March 14, 2018

    Thinking beyond social to make your organisation the reference on a particular topic This session was run by David Turier and our associate, Peter Wilson, from Specialist in Bristol. They talk about using research methods like search analysis and social listening to create content that reaches your audiences wherever they spend their time online, not just on social media. By finding out more on what your audience is thinking, and more importantly, searching for online...

  • FH Five Days: Social in 5

    March 14, 2018

    What will the Brussels digital and social media landscape look like in 5 years? In the first session of FH Five Days, Brett Kobie and Louise Day discussed the future of EU policy advocacy in the face of developing trends in technology and social media. Brett introduced us to some of the possible new techniques to reach audiences, such as chat bots, and the new ways to make a campaign or experience stand out by...

  • Developing Effective Video Campaigns: A presentation led by Louise Day & Natalie Edelstein at the European Commission

    May 8, 2017

    On 26 April 2017, the European Commission invited our Digital, Social and Creative team to give a presentation on video distribution. Led by Louise Day and Natalie Edelstein, the presentation focused on how to optimise videos for distribution on various social media channels, how to benefit from paid advertising, and how to measure the impact of a piece of content or campaign. For as many best practices and ‘industry standards’ there are in the audiovisual...