The EU arena has changed dramatically in recent years. Policy audiences, businesses, trade associations, NGOs, media and stakeholders now utilise a range of online channels during and outside work. To make sure your positions are seen and heard in the digital space, you need to integrate your traditional advocacy strategy with an online one, based on tailored content that speaks to your desired audience.
FleishmanHillard knows that when it comes to online communications, the story is simple: deliver the right message, at the right moment and via the right channel to your target audience. We will do this by:
- Creation of organic social strategies that will help you enter the debate and grow your influence and thought-leadership in your sector
- Construction of paid social strategies that will allow you to reach your niche target audiences (policy makers, industry stakeholders, media, etc.)
- Activation of channel strategies across LinkedIn, Twitter/X, Meta (Facebook, Instagram), TikTok.
- Development of search engine marketing (SEM) and display campaigns on Google AdWords that will ensure your website is ranked highly when people are looking for keywords related to your organisation
- Build platforms (website, microsite, content hub, landing page) and content management systems (CMS) that allow you to build influence at scale
We combine our expert digital knowledge and industry expertise with our keen understanding of how policymakers and key stakeholders use digital channels. The outcome? Targeted, meaningful communications with measurable results.
