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Opinions

  • Building a pan-European communications campaign? Ask yourself these 7 questions

    April 17, 2017

    If you’re like me, the events of 2016 and the first quarter of 2017 have got you scratching your head, wondering what it means to work in communications in such a confusing time in an increasingly complex Europe. And if it’s your job to build communications campaigns that get people across Europe to think, feel and do things—you might find this list of seven questions useful as you build (if you're in a rush, you...

  • 5 days of Brexit – looking at Brexit from ‘the ground’

    April 12, 2017

    5 days of Brexit – a view of the negotiations from the ‘the ground up’   FleishmanHillard Brussels recently ran a series of 5 informal lunchtime seminars to look at what the impacts of Brexit will actually be for specific sectors, beyond the headline macro-political issues being covered in the press and in the bars and restaurants of Brussels. Bringing in representatives of the manufacturing, energy, chemicals, technology and food sectors we looked at the...

  • A year in the thick of it…

    March 22, 2017

    We are living through a time of immense change in world politics. From the day I interviewed for my year-long student placement at FleishmanHillard Brussels in February 2016 to today the world scene has turned on its head. The UK voted to leave the EU, Trump was elected President of the United States, Commission President Juncker confirmed he would not run for a second term, and most importantly Jon Snow came back from the dead...

  • The French left-wing primary: who will be the real winner(s)?

    January 26, 2017

    Another election, another surprise: last Sunday’s left-wing primary’s 1st round vote saw Benoit Hamon pull ahead with over 36%, 5 points clear of ex-Prime Minister Manuel Valls. Two other presidential candidates will be watching this Sunday’s 2nd round vote as closely as the left-wing primary finalists themselves: Emmanuel MacroN and Jean-Luc MélenchoN (the M&Ns). For the result will either feed or quash their hopes of becoming France’s next President. “The most important thing is to...

  • Five things you need to know about the Winter Package

    December 1, 2016

    It’s big First and foremost, the sheer size of the winter package means some elements will remain untouched for quite some time. With the package including documents on renewable energy, market design, bio-energy, energy efficiency, energy funding and more, not all Council Presidencies will have the resources to focus on the whole scope of the reforms. Larger Member States are unlikely to be in a hurry to push forwards without a detailed examination of the...

  • EU Trade Policy is not Dead

    November 10, 2016

    Despite being in the midst of a crisis of confidence ("Is EU trade policy dead?"), glimmers of hope appear. At the European Parliament's International Trade Committee's 'Trade Policy Day' meeting on November 9 there were two emerging trends to note in the details of the discussion. A defensive action against the 'nationalisation' of EU trade policy Nascent ideas to support trade agreements through coordinated policies   A defensive action against the 'nationalisation' of EU trade...

  • The impact of President Trump on Energy and Climate policy

    November 9, 2016

    If delegates in Marrakech at COP22 were under a cloud yesterday, then waking up to the news of President Trump this morning will have been a bitter pill. Clearly, because Trump is a President-elect without previous political or public office experience, it’s impossible to say what he will do on climate and energy policy. Whatever he does, it will have major impact in the U.S. and the rest of the world. That said, the only...

  • Calling all Ninjas: You’re what we’re looking for

    October 25, 2016

    For the second year in a row, FleishmanHillard Brussels was happy to support the JA-YE Leaders-for-a-Day programme on 19 October. Each year a student has the opportunity to shadow a leader from our office and learn about what they do during the course of a working day. The great thing about the JA-YE Leaders-for-a-Day programme is by explaining what you are doing and why you are doing it to an engaged young person there are...

  • EurActiv’s The Brief, POLITICO’s Playbook and the impending Brussels bubble e-mail newsletter renaissance

    October 11, 2016

    When it comes to reaching the EU bubble, POLITICO and EurActiv have shown us that email works…when done well. It was April 2015 when POLITICO’s Playbook first hit Brussels inboxes around 7:00. In no time, we were hooked on Ryan Heath’s daily collection of must-knows and signature attitude. A few weeks back, EurActiv, long known for its range of newsletter products introduced The Brief, penned by the brilliant James Crisp, to deliver a 5pm compendium described in its...

  • Danish enterprises and Brexit: What now?

    September 15, 2016

    FleishmanHillard senior adviser Martin Bresson has, together with Søren Skibsted, London based partner at Kromann Reumert, been published in the Danish daily newspaper Berlingske discussing the possible risks and opportunities posed by Brexit to Danish companies, and indeed to companies around the EU. While the Brexit discussion so far has contained much speculation with few hard facts, there are concrete actions that companies can take to ensure they end up in the best possible position...