Archive

Opinions

  • So, what is an influencer?

    July 16, 2018

    The term ‘influencer’ has become a bit of an industry buzzword. The most common definition is ‘someone with a large social following’ – also known as a social influencer. It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a...

  • Why is research important in a communications campaign?

    July 9, 2018

    When launching a campaign, it’s important to fully understand the audiences you are targeting and what kind of topics are more likely to gain their attention. The last thing people want with a communications campaign is to find themselves screaming out into the void, because they’ve failed to engage or interest people. In this video, David explains three different forms of research tools that we use to better understand audiences: Search Analysis: This analysis helps...

  • Collective redress: Upcoming debates promise to be complex, intense and stormy

    June 28, 2018

    Last April, the Commission published its so-called ‘collective redress’ proposal, a text aiming to empower consumers to obtain compensation in case of mass harm situations. The proposed text is complex and has thus far been shaped by strong political intentions, a cocktail which promises intense discussions in the Parliament and Council.   Let’s set the scene first. The political dynamite was triggered by the Diesel Gate case, where Commissioner Jourova acknowledged a weakness in the...

  • How can your messages reach a communications sweet spot?

    June 26, 2018

    Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot with our messaging. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for yourself is...

  • Why should people care about what happens in Brussels?

    June 25, 2018

    Sometimes organisations and associations are sceptical as to how much effort they should make to influence EU decision making. Many believe it is either irrelevant or unnecessary action – expensive and time consuming on their part for not enough reward. Brett Kobie walks us through exactly why Brussels matters. How can the EU impact you and vice versa? Brett explains that if you understand the machine of the EU and how it ticks, you can...

  • How can the EU communicate better in a year of change?

    June 12, 2018

    How can the EU communicate better? That age-old question that we'll never stop asking (and shouldn't). My take in a few points: The EU needs to meet people "where they are" and drop the "Brussels knows best" mentality - EVEN if this feels weird to do. Anything that smacks of elitism just plays as condescension. The EU needs to admit that it doesn't have everything right and needs to improve (see Macron agenda!). Anything less...

  • Countdown to the 2019 European elections – the outlook so far

    June 5, 2018

    The next European elections are set to take place in just under twelve months’ time. Currently, the EU is having to prove its value to many of its members and assert its importance to its neighbours. The European project always seems to feel under threat to some extent and probably more so now than ever. Therefore, we need to ask ourselves what this uncertainty means for citizens, businesses and clients and how will it be...

  • Working with Social Influencers to Tell Your Organisation’s Story

    June 5, 2018

    Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...

  • The GDPR and 25 May 2018: The finishing-line or starting pistol for data protection compliance?

    May 24, 2018

    25 May 2018. A date that has been evangelised by the Commission for the last 2 years, etched into the minds of all privacy activists, and overflowed your inbox as emails on ‘consent’ arrived from companies you’d long thought forgotten. This historic date represents the entry into force of the General Data Protection Regulation (GDPR), the EU wide rules which empower citizens to have more control over their personal data and govern how companies can...

  • The 2014 European Parliament Elections – What impact can an election have?

    April 25, 2018

    As Europe moves towards its 2019 political handover, it is an appropriate moment to look back and take stock of the last European Parliamentary elections in 2014 and to take a closer look at the lessons learned. As a reminder, these elections were then characterised as a ‘political earthquake’ – where the anti-EU sentiment and movement has been, in many ways, a precursor to the Brexit vote. This piece is the first in a series...