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Opinions

  • European Elections 2019: What can we learn from the past?

    October 8, 2018

    As Europe looks towards the 2019 European elections, FleishmanHillard has analysed what we can learn from the past. The upcoming European elections will be part of a broader year of change which will see a new Commissions President, a new Commission and a new Council President by the end of the year. The European Parliament (EP) has evolved over the last two mandates. We notice an increasingly fractured centre and a shift towards more right...

  • What does the future (Commission) hold for access to medicines?

    September 28, 2018

    Over the past few years, the health policy landscape in Brussels has been characterised by the member states’ intense request for greater access to medicines. The primary focus has been on how prices could be reduced to increase access. However, drug shortages have equally remained on the radar. In June 2016, the Dutch Council Conclusions on strengthening checks and balances on the pharmaceutical industry have stirred political developments that have led to the ongoing intellectual...

  • New French Minister for the Ecological and Inclusive Transition appointed

    September 11, 2018

    Last week, Mr. François de Rugy was appointed to the position of Minister for the Ecological and Inclusive Transition, in replacement of Nicolas Hulot. The latter’s resignation, a popular and high-profile new comer to politics, came as a surprise and a shock, whose wave has further weakened the government of Prime Minister Edouard Philippe. This happened at a difficult time for President Emmanuel Macron and his government, facing feeble growth and several damaging polemics. François...

  • So, what is an influencer?

    July 16, 2018

    The term 'social influencers' has become a industry buzzword. The most common definition is ‘someone with a large social following.’ It makes sense to collaborate with influencers based on what they can offer. As Brett explains in his video, the main purpose of working with social influencers is to drive purchaser intent or to raise awareness. Yet, they can also help to effect change in a highly specific policy area or impact certain individuals. Therefore...

  • Why is research important in a communications campaign?

    July 9, 2018

    Conducting research is key to fully understand how to gain the attention of an audience when building a communications campaign. The last thing people want with a communications campaign is to find themselves screaming out into the void, because they’ve failed to engage or interest people. In this video, David explains three different forms of research tools that we use to better understand audiences: Search Analysis: This analysis helps to collect data from web searches...

  • How can your messages reach a communications sweet spot?

    June 26, 2018

    Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot when building a communications campaign. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective. In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for...

  • Why should people care about what happens in Brussels?

    June 25, 2018

    Sometimes organisations and associations are sceptical as to how much effort they should make to influence EU decision making. Many believe it is either irrelevant or unnecessary action – expensive and time consuming on their part for not enough reward. Brett Kobie walks us through exactly why Brussels matters. How can the EU impact you and vice versa? Brett explains that if you understand the machine of the EU and how it ticks, you can...

  • How can the EU communicate better in a year of change?

    June 12, 2018

    How can the EU communicate better? That age-old question that we'll never stop asking (and shouldn't). My take in a few points: The EU needs to meet people "where they are" and drop the "Brussels knows best" mentality - EVEN if this feels weird to do. Anything that smacks of elitism just plays as condescension. The EU needs to admit that it doesn't have everything right and needs to improve (see Macron agenda!). Anything less...

  • Countdown to the 2019 European elections – the outlook so far

    June 5, 2018

    The next European elections are set to take place in just under twelve months’ time. Currently, the EU is having to prove its value to many of its members and assert its importance to its neighbours. The European project always seems to feel under threat to some extent and probably more so now than ever. Therefore, we need to ask ourselves what this uncertainty means for citizens, businesses and clients and how will it be represented...

  • Working with Social Influencers to Tell Your Organisation’s Story

    June 5, 2018

    Obviously, you've already heard of social influencers. Not just because I wrote about them here - though I'd feel blessed to think so - but because they've gathered a lot of attention in the marketing world in the past 4-5 years. From our experience, this trend goes beyond companies and their need to sell products. For us at FH, these trusted "experts" with a large online following represent a clear opportunity for organisations to spark conversations and shape minds in the public...