Archive

Opinions

  • Plastics Strategy: Coming Full Circle

    February 9, 2018

    On Tuesday, January 30th, FleishmanHillard hosted its Plastics Strategy roundtable in a very timely manner given that the strategy was published just two weeks before. The Plastics Strategy plays a key role in the broader Circular Economy package from December 2015 and seems to be on top of many people's minds at the moment The Commission’s vision, as set out in the Strategy, is to move towards “a smart, innovative and sustainable plastics industry, where...

  • LinkedIn status updates: breaking every rule on social

    February 1, 2018

    When it comes to social in the policy advocacy space, I've always said that LinkedIn was the platform most likely to consistently deliver a real world outcome. If you give enough of your professional self there for people to actually get you, the ROI is phenomenal. Across our client base, we experiment a lot with tactics on LinkedIn that help build the real-life relationships needed to make policy outcomes happen. In that context, we've developed methodologies...

  • Brussels bubble digital folks: beware the way of the webmaster

    January 16, 2018

    "Digital" has now fully entered the mainstream of EU policy advocacy which is a blessing (because progress) but partly a curse because digital is most often defined by its lowest common denominator (most easily understood) component: social media. Many organisations realise they need "digital" which to them means they need to hire someone with digital in her/his title to run their social feeds, which means that community management and social content creation are often the...

  • Act Two: the Clean Mobility Package

    December 20, 2017

    Last week, we presented our view on the first Mobility Package and analysed the effects of the proposals on Member States and the EU Single Market. About as significant and contentious is the recently published ‘Clean Mobility Package’, the second phase of the overarching Strategy for Low-Emission Mobility also known as the second Mobility Package. Its aim is to help accelerate the transition to low- and zero emissions vehicles, through: A new target for the EU...

  • Wrapping up the Estonian Presidency: Energy Ministers strike difficult deal on Clean Energy Package

    December 20, 2017

    The Estonian Presidency ends its mandate striking a General Approach agreement at the Energy Council on 18 December on the remaining four (and most divisive) legislative proposals covering key elements of the Clean Energy Package for 2030, proposed by the European Commission in November 2016: the renewable energy target the governance of the Energy Union the functioning of the new European electricity market The General Approaches will facilitate EU negotiators in meeting the challenging timeline...

  • Act One: Europe on the Move

    December 12, 2017

    As the EU is shifting towards a more integrated and multimodal mobility system, the European Commission is taking action to achieve a fundamental modernisation of the transport sector, first and foremost focusing on reducing transport emissions, in an overall framework known as the Strategy for Low-Emission Mobility. The first iteration of this initiative was presented as the 'Europe on the Move', colloquially known as the first Mobility Package, last May 2017. The initiatives aim to...

  • Energy Unchained – Europe and New Energy Technologies

    November 30, 2017

    It can be incredibly interesting watching different sectors try to keep up with each other. Technological developments can outpace policy, politics can take unexpected turns because of popular opinion and businesses have to adapt to all of these changes and energy is no exception. Being at the forefront of the energy transition has been a key priority of the European Union for over a decade. Most recently, on 7 November,  President of the European Parliament...

  • The Emissions Trading System 4.0: Europe doing its homework under Paris Agreement

    November 17, 2017

    On 8 November European negotiators struck a final deal on the revision of the Emissions Trading System (ETS) for the period 2021-2030, proposed by the European Commission in July 2015. The agreement marks a major step forward in Europe’s efforts against climate change, as it is the main legislative act implementing the European Union’s target of reducing greenhouse gas emissions by 40% by 2030 on the 1990 levels, alongside the non-ETS sector target being delivered...

  • The 3 conversations on digital and social communications in the Brussels bubble

    November 3, 2017

    In the Brussels bubble we've got a unique, vibrant conversation about digital and social communications. It's important to realise though that there are actually a few different conversations happening within that bigger one. My take on the most obvious three: The "public communication" conversation, driven by the EU institutions with their need to reach huge numbers across the continent, usually with a message about the benefits of the EU or something that helps engage citizens...

  • Choosing the Right Tool

    October 26, 2017

    In the modern world, we are surrounded by technology. Everything we do – be it work, play, or ‘nothing at all’ when scrolling through Twitter – creates data. As our lives become even more intertwined with technology, there must still be an outlet for practical, real-life methodologies for situations benefitting from this approach. We must understand not just how to navigate or use technology, but also identify when digital is the right tool, versus when...