Archive

News

  • FH Five Days: Producing Video

    March 15, 2018

    From Ideas to Execution In this session, Brett Kobie and Annette Simson guide you through the process of creating and producing good video. Whether you’re creating a short social media video or a longer promotional video, this session is helpful for any and all videomakers. It's an area which clients can often assume to be overly simple - they might want video but they don't necessarily know what kind. Brett and Annette walk us through...

  • FH Success in EPACA’s John Houston competition

    March 15, 2018

    Every year, EPACA (the European Public Affairs Consultancies Association), holds the John Houston essay competition for young Public Affairs professionals as part of an initiative to encourage them to share their experiences and ideas while developing their original thought and writing talent. This year, FleishmanHillard, was very proud to see several of our younger members put themselves forward for this contest with a variety of interesting pieces and perspectives as they addressed the given topic...

  • FH Five Days: The best campaigns of 2017

    March 14, 2018

    Discover inspiring campaigns and the stories behind them The final event of the week saw our two presenters, David Turier and Jacques Foul, going through our favourite campaigns of 2017 – both by FleishmanHillard and others. From fake Donald Trumps to emotional viral videos, this session will give you some great inspiration to create truly powerful messages. https://vimeo.com/259324038...

  • FH Five Days: Building experiences

    March 14, 2018

    Moving from classic events to unforgettable physical & digital experiences Starting the morning off with an improvised drama exercise, Louise Day and two guest actors helped to demonstrate how to build a memorable experience by doing something different. Day was then joined by Brett Kobie to give examples of our favourite memorable campaigns, and dissect the makings of an experience that will stand out. The session moved on to ask the audience to share their...

  • FH Five Days: Owning an issue online

    March 14, 2018

    Thinking beyond social to make your organisation the reference on a particular topic This session was run by David Turier and our associate, Peter Wilson, from Specialist in Bristol. They talk about using research methods like search analysis and social listening to create content that reaches your audiences wherever they spend their time online, not just on social media. By finding out more on what your audience is thinking, and more importantly, searching for online...

  • FH Five Days: Social in 5

    March 14, 2018

    What will the Brussels digital and social media landscape look like in 5 years? In the first session of FH Five Days, Brett Kobie and Louise Day discussed the future of EU policy advocacy in the face of developing trends in technology and social media. Brett introduced us to some of the possible new techniques to reach audiences, such as chat bots, and the new ways to make a campaign or experience stand out by...

  • Energise Europe roundtable: “How to tackle the social challenges of the energy transition?”

    March 8, 2018

    The long term target set by the Paris Agreement of “zero net emissions by the end of the century” will impact all economic activities. It requires to be well understood and accompanied by measures to ensure that those negatively affected will also be able to adapt to the new situation. This is the case of sectors such as coal, which will go through substantial transformation. Utilities are already adapting to the transition challenges. Retraining employees...

  • FleishmanHillard roundtable: “Italian elections: national dynamics and European perspectives” – Key conclusions

    February 27, 2018

    On 21 February 2018, FleishmanHillard Brussels hosted a roundtable on the upcoming general elections in Italy, with an open discussion on the current situation and any potential repercussions that the outcome might have on the political and economic stability of Italy and of the European Union. Our three guest speakers focused on the current political scenario, the country’s economic forecasts and the people’s sentiments and attitudes. There was general agreement that the political debate in...

  • FH Five Days

    February 20, 2018

    For the third year running FH’s in-house Digital, Social & Creative Team are hosting #FHFiveDays – five days of free events for anyone working in EU affairs. The sessions are designed to give you practical insights on incorporating a range of innovative tactics into your advocacy work in a way that clearly delivers on business and policy objectives. I’ve included an overview of the events below – you’re welcome to sign up through the website (www.fivedaysofdigital.com...

  • EnergiseEurope roundtable – Report: “Delivering Paris – the difficult part: Decarbonising the EU industry”

    February 16, 2018

    On 13 February 2018, FleishmanHillard hosted its 2nd ‘Energise Europe’ roundtable, discussing the challenges of decarbonising EU industry by 2050 in accord with the Paris Agreement. Two projects were presented.  Mark Driessen, from the Port of Rotterdam Authority, explained plans to create a CO2 collection hub at the Port from which the gas would be piped for deep storage in depleted gas fields beneath the North Sea.  Tony Smith, from the UK’s Peel Group, described...