How can your messages reach a communications sweet spot?

Continuing the DSC video series comes a short piece from Louise, giving us advice on how to hit the communications sweet spot with our messaging. You’ll have to watch the video for the full rundown of what to do, but our main takeaway is to find your unique voice or perspective.

In a society where millions of actors are constantly fighting for attention, the best way you can carve out a space for yourself is by positioning yourself and your messaging as something different and providing content that people can’t get from anywhere else. If you want people to listen to you it’s important to give people a reason to listen. If you make the effort, you can cultivate a loyal audience and become known for the unique service/messaging/advice that you specialise in.

  • Louise Day

    Louise Day manages a number of digital, social and creative projects ranging from websites to videos to targeted social media strategies. Prior to joining FleishmanHillard she worked for a FTSE 100 multinational, the European Commission’s DG SANTE, Weber Shandwick and EUROCONTROL. Following her legal studies...

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  • Laurence Childs

    Having started with FleishmanHillard during 2017, Laurence Childs is an undergraduate BA student of politics, international relations and sociology with University College Dublin. Currently on a year’s sabbatical from his studies, Childs is a research executive with the Digital, Social and Creative team at FH...

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