June 16, 2017
Our Executive Vice-President Caroline Wunnerlich has been listed among the world's most influential PR professionals, in PRWeek's Global Power Book listing published earlier this week. She joins seven other FleishmanHillard leaders mentioned in this prestigious list: John Saunders, CEO and President J.J. Carter, global COO and President, Americas Rachel Catanach, Senior Partner and President, Greater China Jim Donaldson, CEO, FleishmanHillard Fishburn Lucy O’Brien, General Manager and Partner Brian West, Global Managing Director, Crisis management The...
June 7, 2017
This week public authorities, industry leaders, NGOs, academics and the media meet in Finland to discuss chemicals management at the annual Helsinki Chemicals Forum (HCF). As we celebrate 10 years of REACH, stakeholders are invited to share their views on what chemicals legislation has accomplished and where improvements are needed. The debate is certainly very timely. The ongoing evaluation of REACH and other EU chemical legislation as well as initiatives under the circular economy umbrella...
June 2, 2017
This week FleishmanHillard and SHV Energy won an European Excellence Award in Public Affairs for The FREE Report. The report, which won in the ‘Report of the Year’ category, was produced by FleishmanHillard for SHV Energy as part of its Future of Rural Energy in Europe (FREE) initiative and examined the current energy landscape of rural Europe. It also looked forward towards 2030, to explore the potential of these areas to reduce their emissions of...
Moving from a Checklist to a Strategy: Digital Communications Strategist Dan Sobovitz Shares Valuable Tips
May 18, 2017
Earlier today, FH Brussels welcomed Dan Sobovitz the Digital Communications Strategist and Speechwriter for Commission Vice-President Maroš Šefčovič for another lunch event during which he explained how communicators should move from checklists to well-thought strategies. Dan kindly accepted to come to our offices to talk about what makes powerful communication campaigns happen with relevant examples he came across in the recent years – from presidential campaigns, cartoons and series of tweets and tactics. He shared...
Developing Effective Video Campaigns: A presentation led by Louise Day & Natalie Edelstein at the European Commission
May 8, 2017
On 26 April 2017, the European Commission invited our Digital, Social and Creative team to give a presentation on video distribution. Led by Louise Day and Natalie Edelstein, the presentation focused on how to optimise videos for distribution on various social media channels, how to benefit from paid advertising, and how to measure the impact of a piece of content or campaign. For as many best practices and ‘industry standards’ there are in the audiovisual...
April 12, 2017
5 days of Brexit – a view of the negotiations from the ‘the ground up’ FleishmanHillard Brussels recently ran a series of 5 informal lunchtime seminars to look at what the impacts of Brexit will actually be for specific sectors, beyond the headline macro-political issues being covered in the press and in the bars and restaurants of Brussels. Bringing in representatives of the manufacturing, energy, chemicals, technology and food sectors we looked at the...
March 22, 2017
We are living through a time of immense change in world politics. From the day I interviewed for my year-long student placement at FleishmanHillard Brussels in February 2016 to today the world scene has turned on its head. The UK voted to leave the EU, Trump was elected President of the United States, Commission President Juncker confirmed he would not run for a second term, and most importantly Jon Snow came back from the dead...
Five Days of Brexit: A series of sector-specific workshops to understand the implications of the UK leaving the EU
March 15, 2017
From April 3-10, FleishmanHillard organised a series of five free interactive workshops to discuss the implications of the United Kingdom leaving the European Union in 5 key sectors: Manufacturing, Energy, Food, Chemicals and Tech. With the triggering of Article 50, the UK will have two years to negotiate both its leaving agreement with the EU, and as far as possible, its future trading relationship with the bloc. Whilst there is widespread skepticism over whether this...
Pitch Perfect – FH hosts British Chamber of Commerce lunch meeting on how to pitch journalists effectively
February 8, 2017
FleishmanHillard Brussels hosted a British Chamber of Commerce Brussels New Generation (BNG) “Lunch and Learn” session on how to best pitch journalists. Speaker, Viktoria Dendrinou from the Wall Street Journal, explained to an audience of around 50 young professionals the dos and don’ts of approaching journalists working in general media on EU policy issues. Pulling from her own experience, she outlined the fundamentals of effectively communicating on clients’ or companies’ ideas, products or press...
January 31, 2017
Next week, we'll be launching into a series of free sessions dedicated to great campaigning within strategic public affairs. We'll be covering everything from how to build influencer campaigns via LinkedIn, Twitter and Instagram- to using research, data and measurement to create great campaign content that resonates with your audience here in Brussels and across Europe. We'll also talk about how to framework product defense campaigns, as well as how to pin point and build...